Did you know that Marketing and Advertising are not the same thing? Although they are closely associated, advertising is merely one of the many tools used in marketing plans. Marketing encompasses all of the strategies that grow businesses. For example: Branding, Events, PR, Customer Service training etc. Marketing takes a lot of research and planning.
Advertising is usually used by businesses as a hunt-and-peck strategy. They put ads in newspapers every once in a while, or get a spot on the radio. It is more effective to have a plan and use more mediums together to get your company more business. If you have a goal for your business you are more likely to achieve it is you write it down and plan steps to get to it.
Rachel Culver - Portfolio 